工商管理本科专业介绍

一、培养目标

本专业旨在培养具有国际视野，具备创新精神和创业意识,通晓工商管理相关理论和技能，对市场和商业模式变革较为敏锐，具有多方位能力的国际工商管理人才，能够胜任管理工作中的商业机会识别和捕捉、团队协作和领导、发挥多种职能以及引领公司创业等工作的高素质应用型人才。

二、培养特色与培养规格

（一）培养特色

本专业适应现代服务业的发展要求，以培养工商企业中急需的应用型人才为目标，将工商管理理论与现代服务企业实践相结合，重点培养学生的机会识别、团队管理、资源整合与运用等方面的专业实践能力。

（二）培养规格

本专业毕业生应获得以下几方面的素质、知识和能力:

1.理解管理工作中职业伦理与道德行为的重要性。学生具有良好的政治素质和道德修养,品行端正，身心健康，积极进取。具有较为全面的社会人文知识和良好的职业道德素养,有一定的团队协作与领导能力。

2.具有较强的沟通能力，能够在工商管理工作中熟练运用各种沟通方法和沟通工具，构建企业支持网络，汇聚核心资源，借助有效沟通提升管理工作的有效性。

3.系统掌握商机识别与捕捉、员工激励与团队建设、商业模式构建等创业型管理的理论和方法,具备较强的创新能力。

4.英语的学习和运用达到较高水平，具备较好的听、说、读、写能力，具备一定的汉语能力；具有开阔的国际视野，除系统地掌握本学科基本专业知识外，能够跟踪工商管理专业发展前沿,并了解一定的跨学科、专业的相关知识。

三、专业核心课程

本专业主要课程包括：中国概况、组织行为学、创业学、国际企业管理、消费行为学、商务文化与交流、战略管理、人力资源管理、谈判与沟通、国际营销学、供应链管理、客户关系管理、采购与供应管理、公司治理、广告与整合营销传播组织理论与设计等。

四、培养计划

Name of Specialty: Business Administration

Cultivation Objective:
This major aims to cultivate international business management talents with an international perspective, an innovative spirit and entrepreneurial awareness, and have knowledge of business management related theories and skills, and a keen sense of market and business model changes. Students will become high-quality applied talents who can engage in management works related to capturing business opportunities, leading and facilitating teamwork, leading companies to start businesses and performing multiple functions.

Cultivation Characteristics:

This major meets the development requirements of the modern service industry, and aims at cultivating application-oriented talents that are urgently needed in industrial and commercial enterprises. This major combines business management theory with the practice of modern service enterprises, and focuses on cultivating students' professional practice skills in opportunity identification, team management, resource integration, and application.

Cultivation Requirements
Graduates of this major should acquire the following qualities, knowledge and abilities:

1. They understand the importance of professional ethics and ethical behavior in management. They have good political qualities, moral cultivation, good morals, physical and mental health, and a spirit of initiative. They have comprehensive social and human knowledge, good professional ethics, and have a certain teamwork and leadership ability.

2. They have strong communication skills, and are proficient in using various communication methods and communication tools in business management work to build an enterprise support network, pool core resources, and improve the effectiveness of management work through effective communication.

3. They systematically master the theories and methods of entrepreneurial management such as business opportunity identification and capture, employee motivation and team building, business model building, etc., and have strong innovative ability.

4. They have a high level of English learning and use, better listening, speaking, reading and writing skills, and have a certain Chinese ability. In addition to systematically mastering the basic professional knowledge of this discipline, they have a broad international perspective and can track the frontiers of professional development in business management and understand certain interdisciplinary and professional related knowledge.

Credit system:

工商管理本科教学计划

Teaching Plan of Business Administration

*计划及课程仅供参考，具体请以报到后通知为准。

* This teaching plan is only for reference; all courses are subject to our final schedule.