Introduction to Majors of School of Business Administration

Business Management

Training Objectives:This programprepares students to haveaninternationaloutlookand cross-cultural awarenessin order for themto adapt tothe needs ofeconomic globalization. More specifically, students in thisprogram willsystematically master modern economic management theoriesand enterprise operation and management methods, as well as basic knowledgesuch asinternational practices and transnational corporation management models.They will be turnedinto application-oriented professionals who have strong abilities of business communication, professional practice, and innovation,and can becompetent for managements in enterprise strategy, operation, human resource, and start-up business operation.

KeyCurriculum: Management (English only), Microeconomics, Macroeconomics, Accounting, Financial Management, Finance, Marketing (English only), Human Resource Management (English only), Strategic Management, Organizational Behavior, International Business Management, Modern Business Theory and Corporate Governance(English only), etc.

EmploymentDirections:Graduates from this programcanwork atforeign-funded enterprises, management consulting companies, financial institutions, and administrative institutions. Theycan engage inoverseas business development, internationalbusinessmanagement, overseas investment, and M&A management, etc.

Program Duration:Four years.

Degree conferred:Bachelor of Management.

Marketing

Training Objectives:Students in thisprogramwill be turned intoapplication-oriented professionalswithintegrity andaninternational outlook. They will mastereconomic management theoriesand marketing expertise,developabilitiesofmarketing managementandanalyzing and solving problems, and possessgood professional ethicsand dedication.They can be competent formarket research, marketing planning, market organization and management, etc.

KeyCurriculum:Management (English only), Accounting, Finance, Marketing (English only), Consumer Behavior, International Marketing (English only), Market Research and Forecasting, Supply Chain Management (English only), Advertising and Integrated Marketing Communication, Marketing Planning, and Service Marketing, etc.

EmploymentDirections:Graduates from this programcanwork atfinancial institutions, commercial enterprises, market consulting institutions, e-commerce enterprises, etc. Theycan engage inmarket research, market development and management, marketing planning, marketing management, etc.

Program Duration:Four years.

Degree conferred:Bachelor of Management.

Human Resource Management

Training Objectives:Students in thisprogramwilldevelop morally, intellectually, physically and aesthetically.Withfinancial serviceindustry as the focus,theywill learn basic theories and knowledgesuch aseconomy and management, as well as human resource management theories and practices.They will developstrong abilitiesoforganization, coordination, assessment, evaluation, development and management of human resources,andwillbeturned intoapplication-oriented professionalscompetent formodern human resources management in financialindustries such asbanking, securities, insuranceand enterprises and institutions in otherindustries.

Key Curriculum:Management (English only), Accounting, Finance, Human Resource Management, Organizational Behavior(English only), Financial Human Resource Management, Human Resource Planning, Personnel Quality Assessment, Salary Management, and Performance Management, etc.

EmploymentDirections:Graduates from this programcanwork atbanking, insurance, securities and other financial service industriesand enterprises and institutionsin other industries. Theycan engage inplanning and management of human resources, staff training, selection, employment, assessment and salary incentiveplanning, etc.

Program Duration:Four years.

Degree conferred:Bachelor of Management.

Logistics Management

Training Objectives:Students in thisprogramwill be turned intoapplication-oriented professionalswithintegrity,aninternational outlook, scientific literacy and humanistic spirit.They willsystematically learn professional knowledgeonlogistics financial management,and masteroperation mode of logistics financial business, operation of logistics management software,and logistics financial comprehensive business management, etc.They will developstrong abilitiesoflogistics financial value-added service project design, logistics financial business operation, logistics financialprogramplanning and innovation, and will be competent forlogistics financial product development and maintenance, collateral evaluation and other practical workinlarge logistics enterprises and commercial banks.

Key Curriculum:Management (English only), Logistics (English only), Accounting, Finance, Supply Chain Management (English only), Transportation Management (English only), Logistics Financial Management, International Logistics (English only), Purchasing and Supply Management (English only), Logistics System Planning and Design, Logistics Financial Risk Management, Logistics Information Management, and Finance Marketing,etc.

EmploymentDirections:Graduates from this programcan work at domestic and foreign financial institutions,andlogistics enterprises, etc. Theycanengage in logistics financial product development and maintenance, collateral evaluation, logistics risk management and other logistics financial services design and management-related work.

Program Duration:Four years.

Degree conferred:Bachelor of Management.

Real Estate Development and Management

Training Objectives:Thisprogram will buildstudents into honest, trustworthy and innovative application-oriented professionals.Theywilllearnknowledgeontechnology, management, economy and law related to real estate development and management, and will developabilitiesofmanagement of construction projects,construction cost,realestate finance, analysis of decision on real estate investment, real estate valuation, and real estate brokerage.Theycanbe competent forreal estate consulting, real estate valuation, real estate accounting and auditing, and real estate businessoperation andmanagement, etc.

Key Curriculum:Management (English only), Accounting, Finance, Introduction to Construction Engineering, Urban and Real Estate Economics, Engineering Economics, Construction Engineering Cost, Real Estate Finance, Real Estate Investment Analysis, Assessment of Real Estate, Real Estate Development Project Management, and Engineering Project Management, etc.

EmploymentDirections:Graduates from this programcan work at real estate related enterprises and institutions, government departments, investment consulting companies, and real estate intermediaries. Theycan engage inreal estate enterprises’ financial cost management, construction cost, investment consulting, real estate valuation, and real estate enterpriseoperation andmanagement, etc.

Program Duration:Four years.

Degree conferred:Bachelor of Management.