Good newsrecentlycame from the national finals of the 2022 Branding Competitionof the China University Business Elite Challenge (CUBEC) and (Singapore) Global Branding Competition in China that the two teams from the School of Business Administration of Shanghai Lixin University of Accounting and Finance (SLU) won the first and second prizes respectively. The team winning the first prize was composed of Gong Jingyi and Gu Zhenyu from the School of Business Administration who were admitted to SLU in 2020 specializing in marketing (with a focus on financial marketing) and Wu Jiayu, Wu Yiting and Yang De from the School of Business Administration who were admitted to SLU in 2020 specializing in business administration. The team winning the second prize was composed of Dong Shengli, Su Xinglei, Li Yili, Su Xinyi and Wang Yiling from the School of Business Administration who were admitted to SLU in 2020 specializing in marketing (with a focus on financial marketing). The two award-winning teams were guided by Li Yuan and Chang Xiu, two teachers from the School of Business Administration.
The competition was jointlyorganizedby the Global Chinese Marketing Federation (GCMF), the Commercial Industry Committee of the China Council for the Promotion of International Trade (CCPIT), the Commercial Industry Chamber of the China Chamber of International Commerce, the Commercial Culture Association of China, the Commerce Economy Association and the China Trade News Agency, and undertaken by the CCPIT Commercial Industry Committee. More than 1,300 teams from universities across the country participated in the competition.
As one of the academic competitions for college students recognized by the Ministry of Education, this competition has become a high-level professional event in the field of branding in China after years of cultivation, with a broad social foundation and influence. At the same time, as a branding activity for hundreds of colleges and universities serving small and medium-sized (SMEs) in 2022, this competition has served thousands of SMEs, and has become an important platform for Chinese brands to exchange branding experience with their foreign counterparts, for integrating industry with instruction for branding talents, and for school-business cooperation.
