ZHU Hanhua
Associate Professorof Management
School of Business Administration,
ShanghaiFinanceUniversity,
No. 995 Shangchuan Rd, Shanghai.
Tel: (86-21) 50218033
Email:nellyzhu98@163.com
AREAS OF INTEREST
Teaching:Essentials of Marketing,International Marketing.
Research:Culture Marketing Strategy, Marketing Ethics.
EDUCATION BACKGROUND
MPA., National University of Singapore, 2009
M.A., Wuhan University of Technology, 2001
B.A., Wuhan University of Technology,1991
EXPERIENCE
Full Time
2002—Present, working for Shanghai Finance University, successively as a lecturer, associate profrssor, vice-dean of Business Administration School, director of Student Affair Division and director of International Exhange Division.
Courses Taught
Marketing Principle, International Marketing, Business Culture & Communication
PUBLICATIONS
Zhu Hanhua, On Culture Marketing, Journal of Southwest University for Nationalities,CN51-1671/C, April. 2004
Zhu Hanhua, JiRuiguo, On the Current Situation and Development Trend of Chinese Consumer Culture, Journal of Southwest University for Nationalities,CN51-1671/C, Jan. 2007
