YANG Jingshu
Title：Lecturer
School of Business Administration
ShanghaiLixinUniversityof Accounting andFinance,
No. 995 Shangchuan Rd, Shanghai
Tel: (86-21) 18021097720
Email: yjs_1026@163.com
Areas of Interest
Teaching: Service Marketing、Sim-Marketing、BusinessNegotiation、Finance Marketing、
Research:ConsumerBehavior
Education Background：
Ph.D of Marketing 2010
Shanghai University ofFinance& Economics, Shanghai, P.R.China
Master of Regional Economics 2006
Xi’anJiaotongUniversity, Xi’an, P.R.China
Bachelor of International Economic and Trade 2003
Xi’anJiaotongUniversity, Xi’an, P.R.China
Honors and Grants：
The Second Prize2017 Teaching Award Shanghai Municipal Education Commission
The Second Prize 2018TeachingAward Shanghai Lixin University of Accounting and Finance
Experience
Full Time：Shanghai Lixin University of Accounting and Finance、University of Victoria ( Visiting scholar)
Courses Taught：BusinessNegotiation、Finance Marketing、Service Marketing、Sim-Marketing、Marketing Channel、Cross-Culture Communication
Publications and Contributions:
1. Jingshu Yang. 2009. Thesummarizeof western sociological consumptiontheory-the sociologicalexplanationof the expansion of Chinese consumption.Productivity Research,NO.14:184-186.
2. Li Zhan, Jingshu Yang. 2009. Thechange of economicefficiencyin the infrastructure of small cities.Urban Studies. NO.3:99-103.
3. Jingshu Yang, Chao Gangling. 2009. A study of the reason for Chinese residences’“keep up with Joneses”in consumption behavior.Consumer Economics. Volume 25, NO.6:51-54.
4. Jingshu Yang. 2010.Theempirical research on the influencing factors of“keep up with Joneses”in consumption of Chinese citizens.Journal of Northwest University(Philosophy and Social Sciences Edition).Volume 40, NO.1:106-110.
5. Jingshu Yang. 2010. The empirical research of Chineseconsumers psychological identity.Northern Economy.NO.23:73-75.
6.Xu Xiaolong,Jingshu Yang. 2011. Study on the Trust in Virtual Community from Consumers Perspective.Volume 33,NO.5: 34-37.
7.Jingshu Yang. 2017.Customer Relationship Management in Financial Industry. China Fortune Press.
8.Jingshu Yang. 2018.The practical experience of teaching in English in Service Marketing course. Journal of teaching materials. NO.6:227-228.
