YANG Hairu
Lecturerof Management
School of Business Administration,
Shanghai Finance University,
No. 995 Shangchuan Rd, Shanghai.
Tel: (86-21) 50218033
Email:cherryyang97@hotmail.com
AREAS OF INTEREST
Teaching:StrategicManagement,Essentials of Management,Intercultural Business Management.
Research:Strategy Management,International Business, Entrepreneurship.
EDUCATION BACKGROUND
Ph.D.,City University of Hong Kong, 2010
M.A.,China Ocean University,2004
B.A.,Qingdao Ocean University,2001
EXPERIENCE
Full Time
2004—PresentAssociate Professor,Shanghai Finance University.
Courses Taught
Management, StrategicManagement,InterculturalBusiness Management
PUBLICATIONS
Yang,Hairu,DanielDingandZhiqiangLiu2009. Internationalentrepreneurship and knowledgeacquisition: the moderating effects of network andorganizationstructure in ChinesefirmsInternationalJournal of Business and Emerging Markets,Vol.2 No.4 2010
Wang,Xuehua,ZhilinYang,Chenting Su, Nan ZhouandHairuYang2009.Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience,the Proceedings of American Marketing Association,Chicago: Summer 2009
Yang,Hairu,DanielDingandZhiqiangLiu2009.International Entrepreneurship and Knowledge Acquisition: theModeratingEffects ofNetwork andOrganizationStructure in ChineseFirms,”presentedat International Business Conference- Competition or Cooperation: East vs.West,Canada,11-12May,2009,Best Paper Award
Yang,Hairu,DanielDing, Xuehua WangandZhiqiangLiu2009.International Entrepreneurship, Organizational learning and Performance: A study of Chinese firms, presented atthe Academy of International Business,San Diego,California,27-30,June, 2009
Yang,Hairu,DanielDing, ZhiqiangLiuandXuehua Wang2009.International Entrepreneurship and Knowledge Acquisition in Chinese International Firms, presented atthe Academy of International Business,San Diego,California,27-30,June, 2009
Yang,Hairu,Shizhang JiangandXuehua Wang2008.Exploring a PairedComparison Method for Personnel Evaluation: Improvement of the method in AHP. presented atthe Academy of Management Meeting, Anaheim, California,August 3-8,2008
