Yan Liping
Title：
School of Business Administration
ShanghaiLixinUniversityof Accounting andFinance,
No. 995 Shangchuan Rd, Shanghai
Tel: (86-21)18901781658
Email:yanliping11@163.com
Areas of Interest
Teaching:Marketing management; e-Commerce
Research:consumer behaviors; e-commerce
Education Background：
Shereceived his Ph.D. fromSchool of Management and Economics, Beijing Institute of Technology.
Experience
Full Time：
Courses Taught：Marketing; Integrated Marketing Communication; Financial Marketing
Publications and Contributions:
Yan, L. , & Wang, X. . (2018). Why posters contribute different content in their positive online reviews: a social information-processing perspective. Computers in Human Behavior, 82, 199-216.
