LI Yuan
Associate Professor
Vice Dean
School of Business Administration
Shanghai Finance University
Tel: (86-21)5021-8033
E-mail:sxly_0011@163.com
AREAS OF INTEREST
Teaching:
2004-present, Marketing, Financial Marketing, International Marketing, Marketing Management, Consumer Behavior, Negotiation and Communication, Convention Introduction
2001-2004, Management, Marketing, Modern Enterprise Management
1998-2001, Marketing, Modern Enterprise Management
1986-1998, Commercial Economics, Marketing
Research:Trust Marketing; Financial Marketing; Event Management
EDUCATION BACKGROUND
2008: Lakeland College, U.S.A,visiting scholar
2002 - 2003: Shanghai University of Finance and Economics, Shanghai, China
Further study in marketing postgraduate program
1993-1994: Renmin University of China, Beijing, China
Further study in trade and Economics area
1982 -1986: Shanxi University of Finance and Economics, Taiyuan, China
Bachelor of arts in trade and Economics area, awarded in 1986
EXPERIENCE
Full Time:
2004-present, Teacher, Department of Business Administration, Shanghai Finance University
2001-2004, Teacher,Business Management College, Shanxi University of Finance and Economics
1986-2001, Teacher, Adult Education College, Shanxi University of Finance and Economics
Courses Taught:Marketing, International Marketing, International Business Negotiations, Consumer Psychology, The Principles of Management, Modern Company Management, Company Strategy, Commodity Circulation Theory,
PUBLICATIONS
1. Build thefirewall of marketing strategies, forge the core competitiveness of The Trust Industry(Journal ofZhejiang Finance, 2013)
2.Constructing Marketing Channels to Upgrade Trust Services Sectors (Journal ofZhejiang Finance, 2013)
3. The Research on the Strategies ofChinese TrustMarketing(Journal ofZhejiang Finance, 2013)
4.The Research on the Tactics of Chinese Trust Marketing(Journal ofZhejiang Finance, 2013)
5. The Study on the Public Relationship in An Exhibition(Journal of Commercial Times, 2006)
6.The Thoughts about the Development of Chinese Modern Service Industry,(Journal of Economic Issues, 2006)
7.The Analysis on the Strategy Foundation of Shanghai’s Modern Service Industry(Journal of Development, 2006)
8. Strenthen Marketing Concepts to Enhance the Competitiveness of Chinese State-owned Banks(Journal of Finance and Economy, 2006)
9. New Views on Business Operation (Journal of Economic Issues, 2004)
10. Understand the Direction of Marketing Management through the Change of Marketing Forms(Productive Power Research, 2004)
11. On the Marketing Applications of Exhibitions (Journal of Lanzhou Business College, 2003)
12. How to Prepare for an Exhibition(Journal of Chinese Economists, 2003)
13. Exhibitions: An Sharp Weapon for Enterprises to Exploit the Market (Journal of Chinese Economists, 2003)
14. Customer Received Value: Secret Course for Enterprises to Obtain Competitive Advantage(Journal of Economic Issues, 2003)
15. Service Wonder: Exhibitions (International Business Technology, 2003 )
16.Network marketing 2009,Chinese Higher Education Press ,Beijing
17. Marketing, 1999, Chinese Commerce Press, Beijing
18. Modern Enterprise Management---Faculties and Elements, 1999, Chinese Commerce Press, Beijing
19.The Theories on Commodity Distribution, 1998,Chinese Commerce Press, Beijing
