He shuang

AREAS OF INTEREST

Teaching:Corporate ldentitySystem; The World of Art; Advertising Design; The Policies, Law and Regulationsof Cultural Industry; Creative Graphics; Typography Design;

Research:Art design; Intellectual Property; Advertising Principle

EDUCATION BACKGROUND

1.1994-1998 Graduated from Shanghai Theatre Academy，Majored in Stage Design Department. a Bachelor of Artsdegree.

2.2003-2006Graduated from Donghua University, Majored in Industrial Engineering Design. a Master ofIndustrial degree.

EXPERIENCE

Full Time：

Since 2004 inShanghai Finance University , School of Humanities and Department.

Courses Taught：Corporateldentity System; The World of Art; Advertising Design; The Policies, Law andRegulations of Cultural Industry; Creative Graphics; Typography Design; DesignIntroduction

PUBLICATIONS

1.He shuang, “Health communication studies”,Chinese journalism andcommunication research the latest report (2014),FudanUniversity Press,2014,

2. He shuang, “Analysis of the Bankcard Packaging andPromotion of Enterprise Marketing”,Packaging Engineering，2011，No.4（in chinese）

3.He shuang, “Analysis onInnovative Training Model of the Artistic Financial Management”，Economic Research Guide，2013，No.16（in chinese）

4.He shuang, “The application of differentiation strategy in medicine packaging”,Packaging Engineering，2008，No.2（in chinese）

5.He shuang ,“Theory of the popularization of collegenational traditional art education and practice”,Chinese& Foreign Entrepreneurs，2010，No.12