GUO Xiaoting

AREAS OFINTEREST

Teaching:InternationalEconomics, International Marketing

Research:MarketingStrategy

EDUCATIONBACKGROUND

Shanghai InternationalStudies University Economics 2000

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EXPERIENCE

Full Time:2003- present: Shanghai Finance University

Courses Taught:International Economics, International Marketing

PUBLICATIONS

1.Influence on China’s GrainIndustrial Market Structure over Grain Pricing Power,Asian Agricultural Research, Volume 3, NO.9,September 2011.pp31-33

2.Matrix model for Successful ProductDevelopment,EnterpriseVitality, , June 2006

3.Global Marketing Alliance Strategy: anoption for internationalization of Chinese Business,

Heilongjiang Finance, March2005

4. Research Project:The Research on the Bilingual Teachingstrategy of consolidating undergraduates’ internationalization-oriented studyability

Sponsorship: Shanghai Association of HigherEducation

Time： FromMay 2011 to October 2012

5. Education Program:CourseDevelopment Program for <International Marketing>taught in English, a model course forhigher education institutes in Shanghai.

Sponsorship: ShanghaiMunicipal Education Commission

Time: From June 2012 to May2014

6. Research Program:Economic Features of the Cultural Companies’ Production Behaviors andtheir impact on financing innovation in cultural industry

Sponsorship: Shanghai FinanceUniversity

Time: From Oct.2012 to June 2014